Could you explain the business processes of your operation?

We can express the organizational business processes of our operations as Commercial Affairs, Administrative Affairs, Human Resources Management and Audit processes.

Within the scope of commercial affairs;
Our customer - sales and team management processes
Our product and trade management processes
Our store and operational business processes.

Within the scope of administrative affairs;
Revenue & finance, purchasing and accounting business processes
Order planning and supply chain & Logistics and warehouse business processes
Information systems management
Technical affairs and after-sales customer relationship management

We can express the development-oriented and most efficient management of our Human Resources as the management of our Internal Control and audit processes by reflecting our business discipline and principles.
Our main point of view in our operation is that all our departments are able to serve a common purpose with a development-oriented, innovative and collaborative approach in effective communication with each other.

With whom are you in contact?

In regional operations, due to the nature of the business, we are in contact with many people inside and outside the company in many different areas.

In-house; generally, we are in contact with our other regional operations in the country, with Mr. Ali, our operations managers, all departments in our headquarters at Vadi Istanbul offices and from time to time with our colleagues at INA.

Outside of the corporate, TAV EGE management as Terminal management, BTA, HAVAŞ, TAV Security, airline companies, other private institutions and organizations within the airport, as well as our valuable public institutions, Civil Administration, Customs Directorate, Police Department, we are in constant communication and cooperation with the management of the Directorate of DHMI, in order to manage our business processes flawlessly with the principle of our responsibility towards the public.

What measures have been taken for our passengers and employees in our stores regarding the Covid-19 process, which is one of the biggest agendas of the world?

Of course, as in all of our operations within the scope of our company's Covid-19 directive, we continue our activities in a controlled manner, primarily by taking care of the health of our employees and customers and by implementing appropriate measures.
First of all, our entire operation team continues their duties by using our personal protective equipment and start work by taking fever measurements. Disinfectant areas have been located in our stores, recreation rooms and all administrative offices so that our employees and customers can easily reach them.
All of our commercial and administrative locations in our operations are disinfected periodically by receiving professional service.
Our Covid-19 measures and social distance reminders are made visually and audibly with our various warning visuals and announcement system that we located in the stores. Our payment points are protected with transparent plexy separators in order to ensure that our employees have controlled contact with our guests, maintain social distance and prevent possible risks. It is aimed to minimize the contact by encouraging the use of credit cards (preferably contactless) in payments.
In this process, our make-up trial products and food tastings in our stores are not performed because they pose a risk for the spread of the disease.
In addition, all our employees were trained by our workplace physician on the measures to be taken against the Covid-19 contagious.

Do social distance rules affect stores negatively? Do customers walk around the store or do they pick up the pre-planned items and leave the store?

Of course, the process we are in negatively affects the shopping drive of our customers.
Passenger psychology has evolved on reaching the gate or leaving the airport after taking the luggage, by contacting as few people as possible. With the pandemic, the decrease in economic power in the global sense will be one of the factors that will adversely affect the purchasing behaviour. However, I hope that the behaviour of human beings to get used to the current situation and to accept this new situation with its difficulties will accelerate the normalization steps in our business life and that 2021 will also be a year of recovery in the aviation industry. As long as we continue the measures applied as individuals and institutions carefully.

You are one of our most active operations during the pandemic process. Which categories are most interested in this period? Has the use of masks negatively affected the sales of Perfume-Cosmetic-Makeup products?

Of course, this question will have different answers due to variable dynamics in different regions.
Regardless of the number of passengers, flight destinations arriving / departing from the airport, passenger nationalities, profiles, ages, and even from which city and region of which country they come from, is an issue that we work on in our sales & operations actions, and we frequently check the concept of “which passenger” in our organizational and financial planning.
In this period, I can say that the demand for more tobacco and alcohol products in our operation increased with the great effect of the passenger profiles arriving and departing from Izmir. Masks, which are an integral part of our lives, have adversely affected the use of perfume & cosmetic products. Another factor is that consumers tend to buy at a distance from luxury consumption products in the current period.

What are the nations with the highest potential to shop?

I can say that the potential for shopping in our region the British people is more than other nations.
However, "unfortunately, even if the number of passengers for Izmir is very low", we note that the numbers of our passengers from China, Azerbaijan and Israel are also high, which we call "the leader of shopping basket". I can say that there is always a tendency of our Turkish citizens to shop from duty free, even though it varies in exchange rate fluctuations.

How many years have you been working at ATU? What did you gain as you are being a part of this company?

Our business relationship with ATU started at Atatürk Airport in 2000, the foundation of the company.
After working in different sales staff and store concepts in the Istanbul Operations team, I worked as Visual Merchandiser, Shop Supervisor-Sales Supervisor-Team Leader and Operations Assistant Manager, respectively. Since 2015, I have been working as Izmir Operations Manager.
In other words, we can say that over the past 20 years, half of my life has passed with ATÜ :)
I can say that being a partner by experiencing all the stages of our company's corporate development and simultaneously taking important roles in the internal development and change process over the years is very valuable in terms of job satisfaction, and also strongly nurtures my sense of corporate belonging.

If you were not in this position, in which department or sector would you like to work?

I could work in the retail industry in an innovative and competitive format operating in a similar dynamic structure.
Also, I played basketball in my youth, it would be nice to be able to continue professionally.

How many people are there in your team? Could you tell about your team, please?

I describe Izmir as a half-season operation.
SWhile we achieve 70% of our annual turnover in the May-October period, we realize 30% in the winter period. Therefore, we plan our staff structure according to this variable situation and our expectations.
While it has an average team of 100 people as stores and administrative teams in low season, we host our guests with a team of approximately 140 people, along with our seasonal employees during the summer months.
In our Izmir Operation, we have a very special team that can easily achieve great business results with their high energies, strong communication skills, always supportive and cooperative understanding, high self-confidence, good humour and having skills in building relationships.
Therefore, we are glad to work with them.